About Us
BLUE LEGACY
Blue Legacy is an initiative started in 2008 by Alexandra Cousteau to engage individuals around the world through telling the story of our water planet. Blue Legacy works to: to help shape society’s dialogue to include water as one of the defining issues of our century;
to inspire people to take action on critical water issues in meaningful ways.
People throughout the world are increasingly aware that our environment is changing: natural resources are disappearing, pollution is widespread, the climate is becoming more volatile, diseases spread more rapidly, and ways of life are vanishing. Water is at the heart of these issues and is the primary vehicle through which climate change will be felt.
Blue Legacy is a catalyst for action and change—promoting ideas for innovative solutions that individuals and communities around the globe can implement to address the issues facing our water planet. We believe that for too long, activists have asked people to protect environmental treasures that most individuals have never experienced. Our projects leverage film, educational tools and traditional media along with emerging technologies and social networks to help “mainstream” audiences around the world experience the people, places and systems affected by critical water issues. We believe that every citizen of the world can be an environmentalist and are committed to shaping daily conversation to include critical water issues.
Science, Expertise, and Policy Behind Every Project
Though many of the stories we share with our rapidly growing audience are simple and poignant, Blue Legacy is dedicated to going beyond the sensationalism that often marks moments of environmental crisis. Beginning with an inaugural session in October 2009, the Blue Action Dialogues, in partnership with the Aspen Institute, will meet each year to gather a diverse team of some of the world’s leading water scientists, policy experts and innovators to develop an annual platform and target critical issues for Blue Legacy projects.
Transparency, Efficiency and Measurable Impact
In order to deliver maximum efficiency for every dollar and hour invested by those who partner with us to produce projects, Blue Legacy currently operates as a project of The Ocean Foundation. This Washington, DC-based community foundation delivers the operational and administrative infrastructure that has helped us to maintain a “10-percent cap” on administrative and overhead costs through our start-up and initial growth phases and provides the highest level of accountability and reporting. In addition to a commitment to transparency and efficiency, Blue Legacy is guided by a prestigious Advisory Board that includes a former Administrator of the U.S. Environmental Protection Agency (EPA), seasoned leaders from the business, academic, global policy and non-profit communities, and pioneers in environmentalism.
BLUE LEGACY - A NON-PROFIT FOR OUR WATER PLANET
Blue Legacy is a sponsored initiative of The Ocean Foundation (TOF), a 501(c)3 based organization in Washington, DC. As the fiscal sponsor of Blue Legacy, TOF provides the not-for-profit expertise, experience and stewardship that are helping to shape the development of Blue Legacy. In just the first six months of operation, Blue Legacy has established a mission, developed a constituency, launched its first major activities, received sponsorship from some of the leading corporations dedicated to the environment, and begun to establish itself as a leading voice on one of the most pressing issues of our time.












