In 2009, Blue Legacy’s first full year of operation, the organization turned heads in film and advocacy circles when it launched a 100-day global exploration of water issues across five continents. Delivered online and “from the field” through more than 37 short “conversation-starting” films along with image galleries, expert articles and social media posts, the project generated an average of more than 100 million media impressions per month and earned two finalist nominations for “Best use of Web 2.0” and “Best Online Media Strategy” at the prestigious 2009 Jackson Hole Film Festival.
On June 30 of 2010, Alexandra led her international Expedition Blue Planet team on a nonstop 138-day exploration of water issues across the US, Canada and Mexico. Traveling 17,100 on a custom biodiesel production bus, the team produced over 40 short films on critical water issues and documented community initiatives focused on “taking back their watersheds.” The project marked National Geographic’s first ever “live” social media expedition. In addition, the Expedition teamed up with local water organizations along the way to host community action days and collaborated with Grammy and Academy Award-winning singer Melissa Etheridge for five concerts focused on water.
These epic water expeditions gave Blue Legacy insight and momentum to lead the conversation about watershed conservation and restoration. 2011 and 2012 were focused on crafting the right messaging around watershed first thinking and touring these stories across the region reaching 20-30,000 people directly each year through Alexandra’s demanding speaking schedule. They have also appeared at panel discussions and film festivals, traveled virally through the web in support of water conservation initiatives and shaped conversations both within the water community and amongst mainstream media and consumers.
Blue Legacy’s experiences in 2011-2012—sharing the films, speaking to audiences, interviewing with the press, continuing the investigation of watershed conservation in diverse communities, learning from Waterkeepers and beginning the process of curating our terabytes of content—has given Blue Legacy insight into how to best engage communities in the effort to protect the watersheds we call home and upon which we depend for our quality of life and the environment we inhabit.